American Lung Association Learning Opportunities Calendar

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March, 2015
13 Fri 9:30am - 11:30am Other Tobacco Products – New Products, New Trends
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Other Tobacco Products – New Products, New Trends

Friday, 13 Mar 2015 9:30am - 11:30am

  • 71 spaces available.

The Tobacco Industry has been very successful in developing approaches to marketing its products in new forms to circumvent attempts to regulate its messages – everything from oral forms of nicotine delivery to e-Cigarettes. Tobacco prevention professionals need to stay one step ahead of these trends to make their programing effective and timely. This webinar will include a presentation by Erika Seward, Assistant Vice President for National Advocacy at the American Lung Association, examining the array of products and messages aimed at our participant populations and discuss ways to address these new threats by creative and innovative program design. You will gain a better understanding of the Tobacco industry’s game plan and discuss ways to enhance your program impact.